Music Entrepreneurship
& Popular Practice

Music
Entrepreneurship
& Popular Practice

HKU FACULTY OF ARTS

(RRST-4.38), Centennial Campus
The University of Hong Kong, Pokfulam, Hong Kong

HKU FACULTY OF ARTS

(RRST-4.38), Centennial Campus
The University of Hong Kong
Pokfulam, Hong Kong

What is MEPoP?

An initative for the creative and entrepreneurial practices that drive the music industry.

Founded on a unique industry-academia partnership, MEPoP seeks to bridge the worlds between art and business, and between practice and scholarship by bringing together stakeholders across the music value chain from business executives and entrepreneurs to creative artists and cultural critics.

Founded on a unique industry-
academia partnership, MEPoP seeks to bridge the worlds between art and business, and between practice and scholarship by bringing together stakeholders across the music value chain from business executives and
entrepreneurs to creative artists and cultural critics.

Would you like to know more about MEPoP?

Curious about MEPoP?

MEPoP Courses

Explore our growing course offerings in music entrepreneurship and popular practice.

Music Business & Entrepreneurship

A 3-day intensive course

Music Business & Entrepreneurship

A 3-day intensive course

Being a Songwriter Today

A 5-day intensive course

Being a Songwriter Today

A 5-day intensive course

DJing & Dance Music Industry

Intensive modules

DJing & Dance Music Industry

Intensive modules

MEPoP Events

Browse through our past and future events.

MEPoP offers a wide range of educational activities including but not limited to public lecture series, roundtables, specialised skill workshops and masterclasses, songwriting camps, business competitions, and more…

From Control to Emergence: A Representation-Learning Perspective on MIR and Music Generation

Prof. Gus Xia

Sep 29, 2025, 6:00 PM

From Control to Emergence: A Representation-Learning Perspective on MIR and Music Generation

Prof. Gus Xia

Sep 29, 2025, 6:00 PM

MEPoP Internships

Explore our latest music industry internship opportunities.

(Coming soon)

Music Business Internship

Music Business Internship

May 14, 2025, 4:00 PM

Record Label Internship

Record Label Internship

May 14, 2025, 4:00 PM

Record Label Internship

Record Label Internship

May 14, 2025, 4:00 PM

Music Business Internship

Music Business Internship

May 14, 2025, 4:00 PM

MEPoP Team

Meet our team, comprised of experienced academics and industry practitioners.

Mr. Jonathan Serbin

Co-director

Mr. Serbin has represented some of the world’s most-recognised music brands in their Asia expansion. He was most recently Co-President of Warner Music Asia and CEO of Greater China of Warner Music, overseeing eleven countries / territories across the region. He was formerly Head of Asia for Billboard and is now co-founder of Mammoth Media Asia which is partnering with iHeartMedia to develop world-class, original podcast content in Asia. He has also served as a music-sector lawyer, investment banker and entrepreneur.

Prof. Rujing Stacy Huang

Co-director

Professor Huang received her PhD in ethnomusicology from Harvard University and is currently Assistant Professor of Music at the University of Hong Kong. She works at the intersections of musicology, critical AI studies and philosophy. She is a co-director of the AI Song Contest, an annual international songwriting competition exploring human-AI partnership much covered by mainstream media worldwide. She is a founding co-editor of Music and Data (UC Press), a thematic journal examining emerging technologies' impact on global music cultures.

Prof. Daniel Chua

Chief Advisor

Professor Daniel KL Chua earned his PhD in musicology from Cambridge University and is currently the Chair Professor of music at the University of Hong Kong. Before joining HKU, he was the Director of Studies at St John’s College, Cambridge, and later Professor of Music Theory and Analysis at King’s College London.

Dr. Li Meng de Bakker

Co-ordinator

Dr. Li Meng de Bakker has a PhD in musicology from the University of Hong Kong where she now serves as an Assistant Lecturer. She is a professional DJ / producer who has performed internationally and released tracks on independent labels across Asia and Europe. A contributor and columnist for Mixmag Asia, she is also a co-founder of a Hong Kong-based label and event series.

Music Entrepreneurship
& Popular Practice

HKU FACULTY OF ARTS

(RRST-4.38), Centennial Campus
The University of Hong Kong, Pokfulam, Hong Kong

HKU FACULTY OF HUMANITIES

(RRST-4.38), Centennial Campus
The University of Hong Kong
Pokfulam, Hong Kong